Read this blog for tips and thoughts about raising more for your cause by paying attention to what donors actually do, not what we wish they would do. When you connect with donors, they respond with donations.
Latest posts
- How to find amazing fundraising breakthrough innovationI love big, game-changing ideas. I’ve seen a few of them happen. But they don’t come along very often. Looking back, you… Read more: How to find amazing fundraising breakthrough innovation
- Giant fundraising worksHere’s a direct mail piece that just showed up in my mailbox: It’s a lapsed win-back) piece from the Environmental Defense Fund.… Read more: Giant fundraising works
- The most frustrating fundraising image of all timeExcerpted from my book, The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. You’ve probably seen photos… Read more: The most frustrating fundraising image of all time
- You owe your donors passionPassion is exciting. It can help you accomplish the “impossible.” Most of us would rather be passionate and be connected with passionate… Read more: You owe your donors passion
- Is “newsletter” the most dangerous word in fundraising?Maybe you’ve seen this happen: You decide to create a donor newsletter. Smart move. If you create a piece that tells stories… Read more: Is “newsletter” the most dangerous word in fundraising?
- Fundraising “freemiums”: do the math, not the anecdotesWhat’s wrong with nonprofits, that they keep giving away stupid stuff like address labels? Don’t they know that everybody hates that stuff,… Read more: Fundraising “freemiums”: do the math, not the anecdotes
- AI tools can ruin a lot more than your fundraisingLast week, I talked about the threat bad use of AI tools poses for your fundraising. There’s a bigger threat. For you… Read more: AI tools can ruin a lot more than your fundraising
- 6 negative thoughts that can destroy your fundraisingWhen I wrote my first book (The Fundraiser’s Guide to Irresistible Communications) the first official step was to send three sample chapters… Read more: 6 negative thoughts that can destroy your fundraising
- What AI might mean for consultants and freelancersI wrote a large (and, we hoped, financially pivotal) project for a client. There were going to be a lot of eyes… Read more: What AI might mean for consultants and freelancers
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.