Dirty words in social media marketing

Good advice from Techno//Marketer on effective strategy for social media: Want better digital strategy, ban seven dirty words. The seven dirty words:



  1. Twitter
  2. Facebook
  3. YouTube
  4. MySpace
  5. LinkedIn
  6. Flickr
  7. Ning

What’s dirty about these words? Well, they encourage you to …



… jump to a tactic without thinking about brand essence, audience, voice, etc. It also takes attention away from a more integrated digital approach (email, loyalty programs, SEM, etc.). The pure hype behind these seven words has turned mass media and corporate boardrooms on their heads trying to figure out how to best leverage them.

Any time your strategizing jumps prematurely to a specific tactic, you’re most likely thinking wrong. And the newer and stranger the medium, the more likely you’re missing something.


Always have clarity about your goals and strategy before you settle in on specific tactics.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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