The beauty of an ugly website

How much effort are you putting into making your website beautiful? It might be too much.


Gerry McGovern’s blog takes a look at The Ugliest Website in the Worldcraigslist.


Yes, craigslist is ugly. And 47 million people visit it every month. That’s more than eBay or Amazon. Ugliness has little to do with anything:



Craigslist is willing to do the basic, boring stuff again and again and again. It thinks long-term. It puts people first. It trusts them. And millions of people trust it and use it every day to find love and cars and stuff. Craigslist, the anti-brand, is one of the biggest brands of the 21st Century.

That’s not to say that an attractive craigslist would be less successful. (Well, you never know…)


But beauty is overrated. I know too many organizations that get stuck on beauty and end up delaying for months, even years, because they aren’t happy with the way their website looks.


It’s far more important that your website do what it does well. That’s where most of your energy should go.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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