Month: November 2009

  • In our future: Focus on donors?

    Maybe you’ve seen the discussion that’s making the rounds about how fundraising might change in the next ten years. The central question many are tackling is How will donors be different in 2020 and how will they be the same? Ken Burnett takes a swing at the question at 2020 vision: What might be the…

  • Strike back with a t-shirt

    You might want to get this t-shirt. If the fundraising-is-ugly disease afflicts your organization, this could help start the conversation that turns that terrible attitude around. It’s created by Fundraising Coach Marc Pitman, and you can order it, along with an amazing array of imprinted tchotchkes from here at Café Press.

  • Oh No! Charity Navigator just trashed my nonprofit!

    by guest blogger George Crankovic Charity Navigator, the charity watchdog, has lots of power, which it can unleash at will with ratings that can influence how much donors give. Research proves it. A study by Daniel Neely, Associate Professor at the University of Wisconsin-Madison, found a strong correlation between the rating and donor behavior. A…

  • Study shows why donors aren’t exactly flocking online

    If you spend a lot of your time trying to make online fundraising take off, here’s some info that will probably annoy you: the 2009 Consumer New Media Study from Cone. Some of the findings: 60% of those surveyed have used some form of online or new media to support a cause, through email (33%),…

  • Social media can’t do it all

    The way some folks are talking, you’d think Twitter can leap tall buildings in a single bound; Facebook can stop a speeding locomotive. And both are soon to bury direct mail and even email as viable means of communication. Right. We can all use a reality check about this shiny new thing, like you’ll find…

  • How nonprofits can get Twitter right

    I’ll just say it: Most nonprofit Twitter accounts are really awful. Boring. Self-referential. Unimportant. Are these organizations that are changing the world? You wouldn’t know from what they’re tweeting. Here’s some help: Twitter Best Practices for Nonprofit Organizations at DIOSA Communications. Here are most of them (each one has more detail at the original post):…

  • Good fundraising is a lot like creating fan clubs

    Here’s a useful distinction from the Make Marketing History blog: Fan Clubs Not Fanfares. Here are the differences: Fanfares feed the egos of creators and advertisers. Fan Clubs feed the needs of prospective and existing customers. Fanfares aim to create water cooler moments. Fan Clubs are the water cooler. Ask most marketers or ad people…

  • Cause marketing — is it just cynical fundraising?

    by guest blogger George Crankovic By now you’ve probably seen the commercials on TV for the Tide Loads of Hope campaign. Proctor & Gamble is bringing mobile washing machines and dryers to locations in the Gulf Coast affected by Hurricane Katrina, and the company is donating 10¢ of every purchase of Tide to disaster relief…

  • How not to write lame headlines

    The most important bit of copy in an ad: the headline. The hardest-to-write bit of copy in an ad: the headline. That’s why this article, Top ten secrets of headlines that pull, at SOFII (the Showcase of Fundraising Innovation and Inspiration) is worth reading right now. Here they are (but go read the whole thing):…

  • Online fundraising the creative way

    This will be a big hit with word people. And it’s flat-out cool. I CAN, a UK charity that helps children with language and speech problems, has a fundraising program called Adopt a Word. Here’s how it works: You look up a word on the site, and if it isn’t already taken, you can adopt…