How nonprofits can get Twitter right

I’ll just say it: Most nonprofit Twitter accounts are really awful. Boring. Self-referential. Unimportant. Are these organizations that are changing the world? You wouldn’t know from what they’re tweeting.


Here’s some help: Twitter Best Practices for Nonprofit Organizations at DIOSA Communications. Here are most of them (each one has more detail at the original post):



  • Authenticity before marketing. Have personality. Build community.
  • Be nice. Be thankful. Reply and Retweet!
  • Follow everyone who follows you if your goal is to have lots of followers.
  • Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are.
  • Don’t only Tweet your own content.
  • Send messages, but not via auto-responders.
  • Limit your Tweets to 5 per day, and no more than 6!
  • Poll your followers to increase participation.
  • Tweet powerful stats related to your organization’s mission.
  • Register your organization’s Twitter account with TweetMeme.
  • Favorite Tweets to build partnerships and organize Twitter profiles.
  • Tweet inspirational quotes.
  • Repeat your most popular Tweets.

Thanks to @joannefritz for the tip.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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