How to get donors talking about you

Everything would be so great if your donors would just talk about you. Businesses want that too, and we can listen in on their conversation about that at the Duct Tape Marketing blog, at 5 Ways to Get Your Customers Talking. These things can also work for fundraisers who want donors to spread the word about you:



  1. Ask them — The best word of mouth starts with “word of listen.”
  2. Teach them — sometimes you’ve got to help it along.
  3. Include them — People like to be asked what they think.
  4. Star them — Letting a customer testimonial or success story go uncaptured … is downright criminal
  5. Surprise them — few things get people talking faster than surprising them.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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