Month: December 2009

  • Nonprofit Blog Carnival: December Edition

    For the Carnival this month, we look to posts that especially help fundraisers as we enter a new year. Let’s hope 2010 is all-around better than 2009. If you read and practice what you find in these posts, that will be somewhat more likely for you. Ostrich Budgeting at Nonprofit Execs on the Edge. Fundraising…

  • Stupid ad makes cancer cute

    The ad agencies strike again, providing a hapless nonprofit with a strikingly stupid nonprofit ad. The victim: Movember (the organization that encourages guys to raise money to fight guy cancers by growing mustaches in November. The offending ad agency: the slash-challenged TBWA\Chiat|Day. Check this one out: Or watch it here on YouTube. I can see…

  • Six reasons people don’t give, and what you can do about them

    You know all the reasons people should give to you. Do you know the reasons they don’t? A post at About Nonprofit Charitable Orgs, Why People Don’t Give to Our Causes looks at some of those as put for by ethicist Peter Singer, author of The Life You Can Save. Here are things that block…

  • Fundraising on Twitter: nice try

    by guest blogger George Crankovic Use Twitter and fundraising in the same sentence, and the response from fundraisers is likely to be, “sure, it’s great for talking, but you can’t use it to raise money.” Well, you can — but in a really roundabout sort of way. Enter twollers. Twollers are “twitter dollars” that denizens…

  • Who cares about large numbers?

    Here’s an error a lot of us make: Making large numbers the heart of a fundraising ask. In this case the Who Cares Campaign (raising funds to increase the number of medical professionals in Tanzania) builds the entire case on the facts that Tanzania is badly undersupplied with medical professionals: When you throw a bunch…

  • What giving means to donors

    There’s a nice post at the eJewish Philanthropy blog by author Ruth Andrew Ellenson titled The Sweetness of Giving. It’s about her childhood memories of putting coins in the tzedakah box every Shabbat, and the lessons that taught her: Our whole society is geared towards acquisition. The idea of owning that one thing that will…

  • Test: Online giving fails 1/3 of the time

    This is just what everyone is afraid of: As reported in The NonProfit Times at One-Third Of Web Donations Didn’t Go Through, a recent experience by fundraising agency Amergent showed a lot of stuff just not working. They gave online donations of $25 to 30 Catholic charities. Here’s what happened: Ten out of the 30…

  • Email marketing: dying, or just poorly done?

    Just as some people are saying direct mail is getting finished off by email, others are proclaiming email is busy getting killed by social networking sites! Jeez. One outrageous over-generalization at a time, please. When you see results dropping in any medium, the best response is not to say the sky is falling, but to…

  • Here’s a nonprofit that stopped the stupidity

    I am very pleased to welcome Oxfam Great Britain fundraising back to the real world. Watch this video, and you’ll see evidence of a nonprofit that’s serious about engaging donors in helping change the world. Or watch it here on YouTube. There’s also a low-res 60-second version here that is a well done response-oriented TV…