Online giving going mainstream?

Network for Good, the online donation and communication service for nonprofits, recently passed the milestone of $300 million in total cumulative online donations. (And they’re moving along at a clip of $326,880 in online donations a day.)


As noted in Katya’s Nonprofit Marketing blog, at Online giving: A lively spot in the lackluster economy, nonprofits using Network for Good’s services this year are raising the same amounts as in 2008, but doing through smaller gifts. Here’s how:



  • Total number of donations is up 92% year to date.
  • Dollar value of those donations is up 43%.

This may show us a maturing of online giving into a more mainstream giving medium, with average gifts moving closer to what we see in other media. That alone is good news.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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