Podcast: Fundraising Manifesto for the New Year

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Here are four truths about fundraising that can transform the way you approach this beautiful profession:



  1. Fundraising is good for donors.
  2. Fundraising is a lot like courtship.
  3. Fundraising is about your donors, not you.
  4. Fundraising is a science.

To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.


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4 responses to “Podcast: Fundraising Manifesto for the New Year”

  1. Christina Avatar

    Thanks for the great “manifesto” podcast! I really enjoyed it and learned a lot. Question, could you please post the link for the research that shows donors get healthier and wealthier? I fundraise for a research organization. I’d love to use this, but before I can open my mouth, I need the data. 🙂
    Many thanks!

  2. Christina Avatar

    Thanks for the great “manifesto” podcast! I really enjoyed it and learned a lot. Question, could you please post the link for the research that shows donors get healthier and wealthier? I fundraise for a research organization. I’d love to use this, but before I can open my mouth, I need the data. 🙂
    Many thanks!

  3. The facts we cited about the impact of giving on giver are taken from the book Who Really Cares by Arthur C. Brooks.
    http://www.amazon.com/Who-Really-Cares-Compassionate-Conservatism/dp/0465008232/

  4. The facts we cited about the impact of giving on giver are taken from the book Who Really Cares by Arthur C. Brooks.
    http://www.amazon.com/Who-Really-Cares-Compassionate-Conservatism/dp/0465008232/

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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