Nonprofit annual reports are often a nightmarish project that costs a lot, creates conflict in the organization, and accomplishes little.
I don’t have any inside information on how it went this year at the Pride Foundation, but I bet it went better than the typical nonprofit annual report debacle.
Because they instead did a “Gratitude Report.”
What’s the difference between an Annual Report and a Gratitude Report?
Not a whole lot. It’s pretty much the same information. But the Gratitude Report gives it all a subtle but important twist: It’s about donors, not the organization.
Imagine doing everything that way. Suppose you always figured out how it’s about the donor. That would change the way you do almost everything. Instead of struggling to express the not-quite-aligned needs of several internal stakeholder groups, it’s aimed just at donors. One (very important) audience.
Try it. I’m pretty sure it’ll work well for you.
Thanks to @katyaN4G for the tip.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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