Thank you: say it often, say it right

Some very excellent advice from Jonathon Grapsas’ blog on thanking donors: Thank you. Check it out:



  1. Actually say the words thank you.
  2. Thank for the actual gift, not the communication.
  3. Any thanking communication should ‘play back’ the story associated with the ask.
  4. Do it quickly. But do it well.
  5. Make the thank you stand out.
  6. Be personal.
  7. Be relevant.
  8. Be specific.
  9. Don’t be hindered by technology and processes.
  10. Call it a thank you letter.

Thanking matters. If you aren’t spending as much thought and energy on thanking donors as you do asking them, you aren’t doing your job.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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