Some very excellent advice from Jonathon Grapsas’ blog on thanking donors: Thank you. Check it out:
- Actually say the words thank you.
- Thank for the actual gift, not the communication.
- Any thanking communication should ‘play back’ the story associated with the ask.
- Do it quickly. But do it well.
- Make the thank you stand out.
- Be personal.
- Be relevant.
- Be specific.
- Don’t be hindered by technology and processes.
- Call it a thank you letter.
Thanking matters. If you aren’t spending as much thought and energy on thanking donors as you do asking them, you aren’t doing your job.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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