Homer Simpson for Nonprofits: read it

Run, don’t walk, to get the new free e-book from Network for Good, Homer Simpson for Nonprofits (PDF; registration required).

You’ll get detailed knowledge from behavioral economics, applied to fundraising. Things like:


  • The left brain need not apply.
  • Stick to social norms, not market norms.
  • Small, not big.
  • Hope, not hopeless.
  • Peer pressure still works.
  • We listen to authority.
  • The more you ask for, the more you get.

This is stuff that will make you a better fundraiser.


Comments

4 responses to “Homer Simpson for Nonprofits: read it”

  1. Jill Perry Avatar
    Jill Perry

    This is a great book. I just finished reading it this morning. Thanks for posting it, Jeff!

  2. Jill Perry Avatar
    Jill Perry

    This is a great book. I just finished reading it this morning. Thanks for posting it, Jeff!

  3. Thanks for the shout out, Jeff. And thanks Jill for reading it!

  4. Thanks for the shout out, Jeff. And thanks Jill for reading it!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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