Run, don’t walk, to get the new free e-book from Network for Good, Homer Simpson for Nonprofits (PDF; registration required).
You’ll get detailed knowledge from behavioral economics, applied to fundraising. Things like:
This is stuff that will make you a better fundraiser.
This is a great book. I just finished reading it this morning. Thanks for posting it, Jeff!
This is a great book. I just finished reading it this morning. Thanks for posting it, Jeff!
Thanks for the shout out, Jeff. And thanks Jill for reading it!
Thanks for the shout out, Jeff. And thanks Jill for reading it!
The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.
The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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