Lessons from Mr. Rogers for fundraising

Copyblogger has a post about being a better blogger: The Mr. Rogers Guide to Blogging from the Heart.

Thing is, these Mr. Rogers things make a lot of sense for fundraising too. Check them out:


  • For your audience to love you, first you have to love them. And they have to know it.
  • Before you can be a leader, first you have to be a neighbor.
  • Create an environment where it’s okay to be imperfect.
  • Keep what works, throw out what doesn’t, but always know what and why.
  • Seize your opportunity.

That first one is especially important. You can’t fake it!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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