One plus three reasons you shouldn’t have a blog

Before I get all grumpy on the topic, let me say if you’re thinking about launching a blog about fundraising, Welcome! The more good blogs there are, the better, deeper, and more useful the conversation is for all of us.


But before you get on the blogging treadmill, consider these reasons you might not want to go to the trouble. One big reason, then for lesser ones.


Here’s the main reason not to blog:



Don’t blog if your reason for blogging is to promote yourself. It’s true that blogging can do a lot to promote your “personal brand.” But the blogs worth reading are those that exist to serve and share. Look at me blogs are pretty obvious, and don’t bring much to the table. Focus on your audience and you’ll build your brand as a by-product of your value to the community.

Here are the other things that might give you pause:



  1. Don’t blog if you don’t know much about your topic. If you’ve been in fundraising just a few years, you aren’t an expert. Your posts will oscillate between no duh and you gotta be kidding me. If you’re new to the field and really itching to blog, you’ll do better changing your focus to something like Impressions of a newbie or Theory meets practice.
  2. Don’t blog if you don’t write well. The most inconsequential and self-absorbed blog can be worth reading if the writing is superb. Someone with all the knowledge in the world but sloppy writing will produce a blog that’s a waste of electrons.
  3. Don’t blog if all you have to post about is your or your company’s products. That’s the quick route to irrelevance, no matter how good you are.

And here are 10 Reasons Why Your Blog Sucks from a blog about blogging.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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