Five things you want your copy to make readers do

Here’s some good advice on writing fundraising copy at Jonathon Grapsas’ blog: I’ve got copy on my mind.


  1. You want them to nod their head in agreement as they read.
  2. You want them to get past the first page.
  3. You don’t want to distract them.
  4. You don’t want to treat them like they haven’t read a letter before.
  5. You want to compel them to stop doing whatever they were doing, finish the letter and so what you asked them to do.

I urge you to read Jonathon’s full post.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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