More ways to write better

Here’s some good advice from CopyBlogger: 11 Smart Tips for Brilliant Writing.


  1. Have something to say
  2. Be specific
  3. Choose simple words
  4. Write short sentences
  5. Use the active voice
  6. Keep paragraphs short
  7. Eliminate fluff words
  8. Don’t ramble
  9. Don’t be redundant or repeat yourself (I disagree with this one for fundraising; repetition is essential in successful fundraising)
  10. Don’t over write
  11. Edit ruthlessly


Comments

2 responses to “More ways to write better”

  1. I can’t tell you how much I love number 9…the very statement is a tautophrase! William Safire is chuckling from the grave!

  2. I can’t tell you how much I love number 9…the very statement is a tautophrase! William Safire is chuckling from the grave!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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