Podcast: How to Tell If Your Fundraising Is Good (Part 1: Writing Style)

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Fundraising is a specialized form of communication. It’s just plain odd in many ways. In this first part of a three-part series on the conventions and norms of fundraising, we look at the the way fundraising copy is written, and why it contains so much of these things:


  • Urgency
  • Emotion
  • Low-grade reading level
  • Repetition
  • A P.S.
  • Length
  • Conversational approach
  • Direct style

If you’re someone who must okay fundraising copy, if you’re writing fundraising copy, or if you hope to do either some day, this podcast will be a goldmine of practical information for you.

To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.

Or subscribe with iTunes:


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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