Here’s great advice from Damn, I Wish I’d Thought of That!: Everything you need to know about being an AMAZING writer:
Never write a word you wouldn’t say out loud.
Say what you want to say out loud to a friend. Say it a few times until it’s awesome. Then type it up.
That’s it.
Really. Do it. We routinely write bizzaro, alienoid phrases that no human would say to another human. You don’t notice how weird it is because you aren’t listening to yourself.
The way it looks on paper or screen doesn’t clue you in to the weirdness. But you’ll hear it in second.
Natural, normal-sounding copy raises more funds.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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