One secret to writing like a normal person

Here’s great advice from Damn, I Wish I’d Thought of That!: Everything you need to know about being an AMAZING writer:

Never write a word you wouldn’t say out loud.

Say what you want to say out loud to a friend. Say it a few times until it’s awesome. Then type it up.

That’s it.

Really. Do it. We routinely write bizzaro, alienoid phrases that no human would say to another human. You don’t notice how weird it is because you aren’t listening to yourself.

The way it looks on paper or screen doesn’t clue you in to the weirdness. But you’ll hear it in second.

Natural, normal-sounding copy raises more funds.


Comments

2 responses to “One secret to writing like a normal person”

  1. Yes!
    Do what Charles Dickens used to do, and read each sentence out loud, whispering, speaking normally, and shouting!
    If it sounds right all 3 ways, put it into the post!
    Mazarine

  2. Yes!
    Do what Charles Dickens used to do, and read each sentence out loud, whispering, speaking normally, and shouting!
    If it sounds right all 3 ways, put it into the post!
    Mazarine

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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