Month: June 2010

  • Ineffective opening lines for fundraising messages

    In a fundraising letter, the opening is probably the third or fourth most important bit of copy you write. (The carrier envelope is the most important, and the P.S. is probably second.) I’ve found fundraising writers are often tempted to start their letters with some not-so-great approaches. Let me save you the pain and trouble…

  • Smart assumptions for fundraising

    Useful advice from the Direct Creative Blog: Getting response in a down economy. People love to buy. People make buying decisions emotionally. People need to justify decisions logically. People want to avoid risk. People seek value. People buy direct because of convenience and exclusivity. (Go read the details.) These things also apply to fundraising. Each…