Effective fundraising has some characteristics that you might find odd or off-putting:
- It’s simple.
- It’s about only one thing.
- There’s an obsessive call to action.
- It’s built around stories.
- It suggests specific amounts for donors to give.
- It’s all about donors (not about the nonprofit).
This action-packed program will help you know what should be in your fundraising messages — and why.
To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.
Or subscribe with iTunes: 
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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