Here’s my column in this month’s FundRaising Success magazine, Fundraising From Yourself.
Teaser: You are properly proud of your work and your organization. In your eyes, the facts about your organization’s excellence, your superior methodology and your glorious history are all utterly compelling. It just isn’t compelling for donors. Remember, donors don’t give because of who you are; they give because of who they are. That’s why effective fundraising is all about donors, not us.
Hi Jeff!
I like this post a lot. And I commented over on Fundraising Success Mag too.
I think that we need to help our organizations understand WHY people give, what REALLY moves them, and we just need to call our most recent donors. People who have given in the last 2 years. Call them up, get interns to help you.
This is the way you can get a handle on how to reach your best donors.
Sincerely,
Mazarine
PS. If you want a place to start, I’ve got a presentation on how to categorize givers here: http://www.scribd.com/doc/25598091/What-s-Your-Donor-Personality
Hi Jeff!
I like this post a lot. And I commented over on Fundraising Success Mag too.
I think that we need to help our organizations understand WHY people give, what REALLY moves them, and we just need to call our most recent donors. People who have given in the last 2 years. Call them up, get interns to help you.
This is the way you can get a handle on how to reach your best donors.
Sincerely,
Mazarine
PS. If you want a place to start, I’ve got a presentation on how to categorize givers here: http://www.scribd.com/doc/25598091/What-s-Your-Donor-Personality
The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.
The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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