How to raise millions through Twitter

The above headline is what you call “link bait.” Furthermore, it’s completely misleading. Not only because I’m not going to show you how to raise millions through Twitter, but because there really isn’t any known way to raise millions through Twitter — other than getting very lucky. Link bait works because it attracts people to new, faddish, cool things.

Twitter is a shiny object. It’s easy to get people to look at it, even obsess about it. And while there are perfectly good uses for Twitter — and maybe even funds to be raised — you (yes, specifically you) are going to make a lot more progress by looking more at the unshiny object.

See this great post at the Infomarketing blog: Beware Of The ‘Shiny Objects’.

Ignore the shiny objects and instead hone your core direct marketing and advertising skills. Because every productive minute you spend today doing this can pay dividends for years to come.

Concentrate on the proven stuff. That’s how you’ll find yourself in the position to use the shiny objects.


Comments

6 responses to “How to raise millions through Twitter”

  1. Well said. I completely agree.

  2. Well said. I completely agree.

  3. Well said! And when there are so many shiny new things to get your attention it can be very overwhelming to try to keep up. I still think there’s value in keeping updated with what’s happening, I personally find it interesting to see how different nonprofits do use Twitter – I did a post on this – http://tinyurl.com/3yrmudz

  4. Well said! And when there are so many shiny new things to get your attention it can be very overwhelming to try to keep up. I still think there’s value in keeping updated with what’s happening, I personally find it interesting to see how different nonprofits do use Twitter – I did a post on this – http://tinyurl.com/3yrmudz

  5. haha
    Link Bait
    Very clever.
    Don’t be attracted by shiny objects UNLESS there’s potential there.
    I do know that Beth Kanter raised over $16,000 through twitter to help Cambodian monks.
    And others have raised Thousands through Second Life.
    Are these methods going to completely supplant traditional fundraising? Of course not.
    Are we still going to look for new ways to fundraise? ABSOLUTELY.
    Should we keep taking risks with fundraising for nonprofits?
    NEVER STOP.
    Mazarine
    http://wildwomanfundraising.com

  6. haha
    Link Bait
    Very clever.
    Don’t be attracted by shiny objects UNLESS there’s potential there.
    I do know that Beth Kanter raised over $16,000 through twitter to help Cambodian monks.
    And others have raised Thousands through Second Life.
    Are these methods going to completely supplant traditional fundraising? Of course not.
    Are we still going to look for new ways to fundraise? ABSOLUTELY.
    Should we keep taking risks with fundraising for nonprofits?
    NEVER STOP.
    Mazarine
    http://wildwomanfundraising.com

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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