What’s wrong with your nonprofit’s blog

From the Blog Tips blog: Nonprofit blogs: the common problems:

1. I have no clue what your blog is about
   
2. I have no clue what your post is about
   
3. I can not find your RSS feed
   
4. Your blog is slow
   
5. Who are you and how to contact you?
   
6. You have outdated links, missing pictures or dead videos.
   
7. Your blog or your posts are messed up
   
8. Too little text
   
9. Spelling mistakes
   

See the post for details.

Unfortunately, this describes a lot of nonprofit blogs. Especially the first two. You really have to put a lot of thought into what the blog is about — not just in your eyes, but in the eyes of your audience.

You know your stuff. You speak the language. You have a lot of background and context.

Unless your audience is made up of professionals and insiders, they don’t know even close to what you know. You have to tell them what’s going on. You have to make it interesting for them.

When you just start posting the stuff you say among your colleagues, you’ll have a confusing, pointless blog that nobody follows for long.