Don’t try to start lame conversations in social media

Do you see companies and nonprofits trying too hard to hang out with the cool kids on Facebook?

It’s embarrassing. Mission Paradox Blog noticed it too, and reports at Fake Community about hearing the following on the radio:

Join the VISA Pre-Paid Debit Card Conversation on Facebook.

Really. Imagine someone with a perfectly straight face and completely non-ironic intentions thinking anybody wants to spend even one second of their life in a conversation about pre-paid debit cards, VISA or otherwise.

But we see nonprofits doing pretty much the same thing: Thinking their internal conversation about who they are and what they do will naturally become part of the conversations happening on Facebook.

It doesn’t work. As Mission Paradox notes:

If what you have is self serving, or boring, or lazy, dumping it into social media will not magically turn it into something else. It’s still self serving. It’s still boring. This is why so many social media efforts fail…

Facebook is a compelling place. That’s why more than 500 million people have signed up for it. But you don’t become compelling just by showing up and opening your mouth.

Remember your mom’s advice about making friends: “Talk to people about the things they’re interested, not just the thing’s you are interested in.”


Comments

2 responses to “Don’t try to start lame conversations in social media”

  1. Facebook exploded because the economy got so bad it was a place to make contacts for potential employment. Me included.
    Facebook will go the the ways of Myspace when the economy get better.
    It’s just a fad.
    Social Media is a joke.

  2. Facebook exploded because the economy got so bad it was a place to make contacts for potential employment. Me included.
    Facebook will go the the ways of Myspace when the economy get better.
    It’s just a fad.
    Social Media is a joke.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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