Here are some things not to do when sending marketing emails, according to the Lyris HQ blog, at 7 Deadly Sins of Email Marketing. They pretty much also apply to fundraising emails. Don’t do these things:
- Send email they didn’t ask for.
- Send unexpected email that’s different from what they did ask for.
- Send email that can’t be deciphered on a smartphone cellphone.
- Send an email full of broken links and images.
- Foil unsubscribes with a complicated process.
- Send re-engagement email messages when they’re already engaged.
- Send way more email than expected.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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