If you’re thinking of starting a blog for your nonprofit, here’s a bit of caution from the What’s Next Blog: Top 10 Reasons Your Company Shouldn’t Blog, Redux.
- Your blog will be about what you want to tell people rather than what people want to know.
- Your blog will have a corporate voice.
- Your content won’t be original.
- You don’t have time to blog.
- You don’t have time to read a few hours a day.
- The purpose of the blog is to drive sales.
- Your blog is not a substitute for advertising.
- You expect the blog to produce results and build a loyal following quickly.
- You think the blog will be a cheap marketing tool.
- You think that if you write it, people will read it.
If your blog is not described above, there’s a good chance it’s going to be a good tool for you.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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