Some great general copywriting tips at Copyblogger: Five Ways to Write Magnificent Copy. The are:
- Write drunk; edit sober
- Sleep on it
- Get a friend to read it aloud
- Use the breath test (If you run out of breath while reading aloud, your phrasing or sentences are too long and hard to read.)
- The passive voice should be rewritten
I take partial issue with #5: Writers are way too worried about passive voice. Sometimes it’s just the thing, and it’s often more colloquial than the arty, writerish constructions we come up with to replace it.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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