Five ways to write better

Some great general copywriting tips at Copyblogger: Five Ways to Write Magnificent Copy. The are:


  1. Write drunk; edit sober
  2. Sleep on it
  3. Get a friend to read it aloud
  4. Use the breath test (If you run out of breath while reading aloud, your phrasing or sentences are too long and hard to read.)
  5. The passive voice should be rewritten

I take partial issue with #5: Writers are way too worried about passive voice. Sometimes it’s just the thing, and it’s often more colloquial than the arty, writerish constructions we come up with to replace it.


Comments

2 responses to “Five ways to write better”

  1. These are great basics for any writer. Point number two is especially important. Sleep on it. Looking at your writing with “fresh eyes” is a must if you want to take your copy to the next level.

  2. These are great basics for any writer. Point number two is especially important. Sleep on it. Looking at your writing with “fresh eyes” is a must if you want to take your copy to the next level.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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