Here’s a little writer’s hint that has saved me tons of time and anxiety:
You’re chugging along like the Little Engine Who Could, writing copy, and suddenly find you can’t think of the right word. Don’t struggle with it more than a few seconds. Just use the word “lobster” — and move on. You’ll fix it later.
You can waste a lot of time and energy on a futile search for a certain word that you just know exists, but you can’t think of it. I promise you those elusive words are easier when you come back later.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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