How lobster can save you time

Here’s a little writer’s hint that has saved me tons of time and anxiety:

You’re chugging along like the Little Engine Who Could, writing copy, and suddenly find you can’t think of the right word. Don’t struggle with it more than a few seconds. Just use the word “lobster” — and move on. You’ll fix it later.

You can waste a lot of time and energy on a futile search for a certain word that you just know exists, but you can’t think of it. I promise you those elusive words are easier when you come back later.


Comments

6 responses to “How lobster can save you time”

  1. I’m going to try using this tactic in conversation too!
    Tina Cincotti
    http://www.fundingchangeconsulting.com

  2. I’m going to try using this tactic in conversation too!
    Tina Cincotti
    http://www.fundingchangeconsulting.com

  3. haha, like when you cant remember someone’s name?

  4. haha, like when you cant remember someone’s name?

  5. “Thank you for inviting me to the White House, President … Lobster.”

  6. “Thank you for inviting me to the White House, President … Lobster.”

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.