How to get rabid fans for your nonprofit

Queer Ideas got to wondering what it would take to make nonprofits have rabid fans like the fans of football teams: Fundraising isn’t a matter of life and death. It’s much more important than that. (And this works no matter which game you call “football.”)


  • Have an enemy
  • Let your supporters know your results
  • Give them a badge to wear
  • Play your heroes
  • Make it emotional
  • Have some chants
  • Know what losing feels like
  • It’s a season — not one game
  • Build a secure defence
  • Applaud your supporters
  • Astound and surprise

Good stuff. How might these things apply to you?


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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