Month: November 2010

  • Donor service matters

    Treating customers right can help create an army of free advertisers. Treating them wrong can create a mob of rabid detractors, doing your competition’s work for them, for free. That’s what Customer Experience Report supports. Customers said these things about their experiences 55% of people say they recommend a company based their experience with its…

  • There’s no gray area when it comes to readability

    Karen Zapp, unlike certain other bloggers, is not the ranting type. But she went on a tear the other day about gray type at The Most Popular and Favorite Color that Hurts Fundraising. Gray type is a problem in fundraising. As Karen says: Why in the world do you want to make something harder to…

  • How lobster can save you time

    Here’s a little writer’s hint that has saved me tons of time and anxiety: You’re chugging along like the Little Engine Who Could, writing copy, and suddenly find you can’t think of the right word. Don’t struggle with it more than a few seconds. Just use the word “lobster” — and move on. You’ll fix…

  • The dollar value of social network mentions

    What is a mention on Facebook worth? Maybe something. The FreshNetworks blog reports on a study that looks at the value of social network sharing: How much is a share on Facebook or Twitter worth in sales? The study looks at activity on Eventbrite, a ticket sales site that encourages people to tell others online…

  • Five ways to write better

    Some great general copywriting tips at Copyblogger: Five Ways to Write Magnificent Copy. The are: Write drunk; edit sober Sleep on it Get a friend to read it aloud Use the breath test (If you run out of breath while reading aloud, your phrasing or sentences are too long and hard to read.) The passive…

  • The future of fundraising that’s already here

    We don’t know the future. For all we know, we’re all going to be brains in jars (with credit cards) surfing the web telepathically. So the only future predictions that really have a chance of being useful are those the look to the immediate, that part of the future that touches the present. That’s what…

  • It’s a video-eat-video world out there

    Before you start celebrating how online video is going to solve all fundraising problems and take us hand-in-hand with super-engaged donors into the future, take note of this study, reported at VidBlog: Abandoned! 20% of Viewers Stop Watching in the First Ten Seconds. The study looked at around 7 billion online video views found this…