The future of fundraising that’s already here

We don’t know the future. For all we know, we’re all going to be brains in jars (with credit cards) surfing the web telepathically.

So the only future predictions that really have a chance of being useful are those the look to the immediate, that part of the future that touches the present.

That’s what Oneicity does at The future of fundraising

Here are a few of points from that post:


  • It’s going to be about “them” not you.
  • You’re going focus on relationships first.
  • Authenticity will beat slick.
  • Small will beat big.
  • Real relationships will be more valuable than big budgets.
  • Analytics will be the secret sauce.
  • Brand will mean more, logos will mean less.
  • Experiences will drive donor interest.
  • You’re still going to wonder how you’ll connect with younger donors.

These things may be the future of fundraising, but they’re also the present. Don’t put off responding to these realities — you’ll have more success if you start right now.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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