Month: December 2010

  • It’s one word — science proves

    Been wondering whether it’s fundraising or fund raising? Wonder no more. Exhaustive research at Google Books Ngram Viewer (it took all of 20 seconds!) tells us what a zillion books are saying: While the two-word version dominated until the mid-1980s, the one-word usage is now five times more common. Don’t be uncool and call it…

  • Giving is good for everyone

    Here’s a reminder from the Greater Good blog: 5 Ways Giving Is Good for You. Giving makes us feel happy. Giving is good for our health. Giving promotes cooperation and social connection. Giving evokes gratitude. Giving is contagious. Really. Every one of your donors, from the lowest to the highest, benefits from giving to you.…

  • The evil power of ad industry awards

    From Tom Fishburne: Marketoonist, here’s the reason behind so many stupid nonprofit ads:

  • The disconnect between giving and brand

    Pick any donor at random and ask her why she gives to you. I can virtually guarantee you the reason she gives has nothing to do with anything that’s in your brand guidelines. Ask the donor her top five reasons she gives. The top ten. You still won’t get any crossover with your brand guidelines.…

  • Why you should share ideas

    From Indexed: There’s a strong connection between the number of ideas you get and the number of ideas you’re willing to share. The more you share, the more you have. Folks who hide a “proprietary” idea? Often that’s the only idea they have. Sharing is good.

  • Look past those online fundraising myths

    Struggling to raise funds online? One of the big reasons it’s difficult is the false beliefs we often carry. Things that cause us to do it wrong. Or not do enough of what’s right. The Nonprofit Trends lays out 5 Myths about Online Giving: Older donors don’t give online Major donors don’t give online Online…

  • 9 Things I Wish I Had Figured Out Sooner

    Here’s my column in this month’s FundRaising Success magazine, Fundraising and the Backward Brain. Teaser: “… trying to supercharge response by improving the writing is like trying to speed up a race car by installing better seat cushions.”

  • More about ugly fundraising

    This post the other day: The beauty of ugly fundraising sparked some conversation over on Twitter. I can’t get my response down to 140 characters, so I’ll have to say it all here. The conversation about ugly fundraising went like this: Some commenters were uncomfortable or skeptical about the power being claimed for ugly fundraising.…

  • Top-rated charity needs to grow up

    The GiveWell Blog issued an interesting challenge: The Best Charity that No One Has Heard Of: How Would You Tell Its Story? GiveWell evaluates nonprofits (mainly international poverty-reduction organizations) on their impact. Recently, they gave a small Seattle-based organization called VillageReach their #1 rating. VillageReach works to improve healthcare logistics in rural Africa — “last…

  • Online giving study: build strong and direct connections with donors

    You do know about the new Online Giving Study just released by Network for Good and created by them and us at TrueSense Marketing. It’s available here (PDF; registration required). There’s a ton of must-see stuff for anyone who raising funds online. Here’s just one of the many findings: This chart shows giving over a…