Look past those online fundraising myths

Struggling to raise funds online? One of the big reasons it’s difficult is the false beliefs we often carry. Things that cause us to do it wrong. Or not do enough of what’s right. The Nonprofit Trends lays out 5 Myths about Online Giving:


  1. Older donors don’t give online
  2. Major donors don’t give online
  3. Online donors don’t give offline
  4. Social media doesn’t raise money online
  5. One donation form is all we need

All myths. (Except maybe #4, which is not exactly a myth; it’s more like an unverifiable rumor.)


Comments

2 responses to “Look past those online fundraising myths”

  1. Like the post, thanks. Thought I would help to verify the rumour that is myth number four… check out the NSPCC’s accidental Facebook campaign:
    http://bit.ly/eAhToc
    Raised over £100,000 and they didn’t even try that hard!

  2. Like the post, thanks. Thought I would help to verify the rumour that is myth number four… check out the NSPCC’s accidental Facebook campaign:
    http://bit.ly/eAhToc
    Raised over £100,000 and they didn’t even try that hard!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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