The easy path to fundraising success that hardly anyone takes

Tom Ahern has an excellent client that wants to succeed. That’s the best kind. As Tom says, I have this lovely client.

This client doesn’t balk at letting Tom write to the donors about the donors:

… I’ve been exploring the limits of donor-centricity, writing full-body flattery baths. And the results are in…. a 75% improvement in response, by merely focusing on the supreme importance of donors.

I hate to say it, but: Duh!

Put a talented fundraising writer to work and let them focus on donors, rather than how cool, capable, and important the organization is — it’s just going to work.

It’s too bad it takes an unusual organization like Tom’s lovely client to allow fundraisers to focus in on donors.

This is a fundraising strategy that’s open to any organization that’s willing to do it. Is something stopping you?


Comments

4 responses to “The easy path to fundraising success that hardly anyone takes”

  1. Right on the mark. And flattery doesn’t have to be flowery. Keep it sincere, but spell out the results that the donors make possible.

  2. Right on the mark. And flattery doesn’t have to be flowery. Keep it sincere, but spell out the results that the donors make possible.

  3. Tom Ahern Avatar

    Thanks, Jeff. Very much. Lucky me (is it St. Paddy’s Day already?!?), the server hosting my website went down at pretty much the moment you sent your post. Damn. And I’m not even hosting WikiLeaks! — Tom

  4. Tom Ahern Avatar

    Thanks, Jeff. Very much. Lucky me (is it St. Paddy’s Day already?!?), the server hosting my website went down at pretty much the moment you sent your post. Damn. And I’m not even hosting WikiLeaks! — Tom

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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