Tom Ahern has an excellent client that wants to succeed. That’s the best kind. As Tom says, I have this lovely client.
This client doesn’t balk at letting Tom write to the donors about the donors:
… I’ve been exploring the limits of donor-centricity, writing full-body flattery baths. And the results are in…. a 75% improvement in response, by merely focusing on the supreme importance of donors.
I hate to say it, but: Duh!
Put a talented fundraising writer to work and let them focus on donors, rather than how cool, capable, and important the organization is — it’s just going to work.
It’s too bad it takes an unusual organization like Tom’s lovely client to allow fundraisers to focus in on donors.
This is a fundraising strategy that’s open to any organization that’s willing to do it. Is something stopping you?
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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