Future Fundraising Now

The evil power of ad industry awards

—

by

Jeff Brooks
in

From Tom Fishburne: Marketoonist, here’s the reason behind so many stupid nonprofit ads:

101206.fadmen

    Comments

    2 responses to “The evil power of ad industry awards”

    1. Kenny Jahng Avatar
      Kenny Jahng

      Having worked in the advertising industry for a bit, I might reverse the order of thoughts to be accurate for some creative directors to: “This campaign will win us an advertising award, but might do diddly squat for our client” Without awards, you can’t win clients, nor bill high rates. Prospective clients love to hire award-winning agencies, not product-selling, audience behavior-changing campaign architects!

    2. Kenny Jahng Avatar
      Kenny Jahng

      Having worked in the advertising industry for a bit, I might reverse the order of thoughts to be accurate for some creative directors to: “This campaign will win us an advertising award, but might do diddly squat for our client” Without awards, you can’t win clients, nor bill high rates. Prospective clients love to hire award-winning agencies, not product-selling, audience behavior-changing campaign architects!

    Leave a Reply

    What this blog is about

    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

    Blog policies

    Subscribe

    Get new posts by email:

    About the blogger

    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

    Archives

    Blogroll

    Categories

    Search the blog

    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

    Recent Comments

    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.