Here’s some good basic help on good fundraising copy from Sharpe Tips: Top Five Ingredients of a Successful Fundraising Letter:
- Write About a Person, Not a Problem
- Tell a Story
- Write as a Person, Not an Institution
- Write to an Individual
- Show what a Donation Buys
Follow these, and you should do well, assuming you’re writing to the right people and what you’re asking them to do is something they want to do.
If you haven’t got those two ingredients in order, it hardly matters how good your copy is. It just won’t work anyway.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
Leave a Reply
You must be logged in to post a comment.