5 steps to success, if you’ve done your homework

Here’s some good basic help on good fundraising copy from Sharpe Tips: Top Five Ingredients of a Successful Fundraising Letter:


  1. Write About a Person, Not a Problem
  2. Tell a Story
  3. Write as a Person, Not an Institution
  4. Write to an Individual
  5. Show what a Donation Buys

Follow these, and you should do well, assuming you’re writing to the right people and what you’re asking them to do is something they want to do.

If you haven’t got those two ingredients in order, it hardly matters how good your copy is. It just won’t work anyway.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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