Celebrate the gap between marketing and the real world

This is a fun and funny blog that everyone in every kind of marketing should follow: Things Real People Don’t Say About Advertising.

It’s easy for us to get wrapped up in our professional worlds. We can forget that our job is to be meaningfully present and relevant in our donors’ worlds — not to pull them into ours.

Tpdsaa


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4 responses to “Celebrate the gap between marketing and the real world”

  1. I love this post! It is so true that as professional on the organization side, we can loose our way when we are crafting our messaging and engagement activities.
    Great reminder!

  2. I love this post! It is so true that as professional on the organization side, we can loose our way when we are crafting our messaging and engagement activities.
    Great reminder!

  3. This is such a great post – I blogged it, tweeted, etc. Thanks for celebrating TRPDSAA! It is hilarious and so true.

  4. This is such a great post – I blogged it, tweeted, etc. Thanks for celebrating TRPDSAA! It is hilarious and so true.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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