How to give donors what they want

From Wayne Elsey’s Blog, 7 things your donors want from you:


  1. Donors want you to do something that creates measurable impact.
  2. Donors want to hear from you and communication with you in ways that are native to their preferences, not yours.
  3. Donors want to be connected to the difference they are making.
  4. Donors want to feel appreciated and know that they matter to you.
  5. Donors want access to the key leaders, whether that be one-on-one, special speaking events or Q&A sessions, or through electronic platforms such as blogs, Twitter, Facebook, or podcasts. (But see #2)
  6. Donors want it to be easy for them to give when and how they want to give.
  7. Donors want to be reassured regularly that they made the right decision when they decided to invest in you.

What do all these things have in common? Donors seek relationships. You aren’t just pushing buttons and getting revenue. You’re interacting with people’s hearts and minds. Donations aren’t mere accounting transactions; they’re human connection-points. Treat them as such, and you’ll do well.


Comments

2 responses to “How to give donors what they want”

  1. This is so true. Too often we lose sight of the fact that we need to touch our donors as people and not just as ATM’s.

  2. This is so true. Too often we lose sight of the fact that we need to touch our donors as people and not just as ATM’s.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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