For the second installment of our new State of Fundraising series of podcasts, we interview Bill Jacobs of Grizzard, whom you can frequently read at Grizzard’s Blog. Bill talks about two massive changes that are hitting the fundraising industry: The arrival of Boomers in their prime giving years and the way donors now respond to our fundraising as they please — not necessarily in the ways we want them to. (Up to a third of response to direct mail comes in through channels other than mail!) If we don’t respond to these huge and growing trends, we are in deep trouble in the coming years.
To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.
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Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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