You might be sending spam! Horrors! How do you know? Here are some hints from the Lyris HQ blog: What is spammy content and how does it hurt deliverability?
The content filters used now are generally more sophisticated than they were just a few years ago, when even “free” in a subject line could have been enough to block a message or route it to the bulk folder. However, if your message contains too many questionable words, phrases or questionable-looking punctuation or formatting, it could still get blocked or filtered.
Spammy content:
- Anything that sounds like a “get rich quick” scheme or miracle cure
- Excessive exclamation points, question marks, asterisks or strings of unrelated punctuation marks
- Broken or nonstandard HTML code
As you can see, it’s not always obvious what’s spammy. Be sure to test your emails for spammy elements and make sure you get in those inboxes!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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