As we discovered in the recent Online Giving Study, December is when the online gifts really happen big time.
BeaconfireWire makes the good point that a lot of the success you have in December starts a long time before that: Six Ways to Start Your Year-End Fundraising Now.
Here are things you can do now for a better December:
- Analyze Last Year’s Results
- Grow Your List
- Collect Information
- Do Major Testing
- Complete Any Landing Page Changes
- Say Thank You
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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