Month: April 2011

  • Fundraising lessons from “Gilligan’s Island”

    When I was a kid, I loved one of the dumbest TV shows ever created: Gilligan’s Island. In case you don’t know the premise of the show, there wasn’t much to it: a boat with a group of suspiciously varied archetypal passengers was wrecked on an uninhabited island. Every program involved their attempts to get…

  • Real nonprofit branding is what donors experience

    Here’s a good and corrective look at what brand really should be, from the Brands Create Customers blog: Position the customer, not the brand: What is called “brand positioning” today is often more messaging strategy than brand strategy…. The typical result is a campaign to sell “the brand” as a desired product perception. The danger…

  • How to get creatively unstuck

    If you’re a normal human being, you sometimes get stuck while working on projects, especially at the beginning. Here are some good hints from The Nth Factor for ways to get going: Eight Ways to Jump Start Your Fundraising Creative: Go to work — on the program side — for your organization for a day.…

  • Get more response on your response pages

    Here are some helpful basics for your landing pages from the VerticalResponse blog. These can really boost response rates: 5 Ways to Get More Action from Your Call-to-Action: Make It a Button. (Buttons get a lot more clicks than text links.) Include a Sense of Urgency. (As Give now, not just Give.) Use Contrasting Colors.…

  • How to create a disaster fundraising disaster

    I cringe every time someone reports on what happened when they sent a bunch of charitable gifts. Not because I wish they wouldn’t do it — I’m glad they do. But because the results of this type of research is so numbingly predictable — and bad. About.com Nonprofit Charitable Orgs blog sent online gifts for…

  • Stupid posters reveal the empty heart of abstract fundraising

    I wonder if they’re embarrassed? A recent post in Ads of the World shows dozens of Help Japan posters. Looking at these posters, you might think there’d been a design contest that had these rules: Make a clever visual pun about the disaster, using the Japanese flag as the main visual reference. Make the call…

  • Why nonprofits don’t focus on donors

    by guest blogger Stephen Hitchcock, Senior Manager for Special Projects at Bread for the World. Steve is author of Open Immediately: Straight Talk on Direct Mail Fundraising and, with Mal Warwick, Ten Steps to Fundraising Success. Given the rewards for being focused on donors, why are most nonprofits so steadily not doing that? I’ve been…

  • Bible study about fundraising

    Here’s a six-part online Bible study on the Principles of Fundraising from Marc Pitman. I recommend you look at this, even if you have no interest whatsoever in Bible study, and even if you and/or your organization are not part of any faith community. This is the world many, many of your donors live in.…

  • Announcing the Next Big Thing in fundraising

    It’s socialtastic! It’s interactivaceous! It’s going to be the Biggest Thing in fundraising since the ten-cent apple. Future Fundraising Now Amalgamated Industries℠ proudly announces the Charity Research Education Target Information Network (CRETIN). It’s a new thing using the internet and technology to allow donors to connect with the charities they like in some powerful new…