Fundraising is hard. But there’s one extremely easy way to make yours much, much better. This little-known but amazing technique is uncovered in Karen Zapp’s Nonprofit Blog at Quickest way to KILL response.
The secret? Don’t write or review fundraising copy by committee.
Really, that one move will raise your quality to astounding heights. Because committees are always destructive to clarity, emotion, power, and everything else you need for fundraising.
It goes like this:
Each person makes changes based on their personal preferences, whether based on data from testing or not. Besides that, how many members of this committee are representative of your target audience?
Don’t believe me? Test it. It will work.
Fire your committee.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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