Month: May 2011

  • Help donors climb Charity Mountain

    Superman was on to something with his iconic battle cry, Up, up, and away! As reported in Scientific American: Why Escalators Bring out the Best in People, several studies that linked upward motion with virtuous behavior, including this one: … twice as many mall shoppers who had just ridden an up escalator contributed to the…

  • Are US fundraisers better than their UK counterparts?

    Martin Brookes of New Philanthropy Capital stirred up a hornets’ nest when he told a parliamentary committee: We just don’t have a very high-quality fundraising sector in Britain. There is a dearth of quality fundraisers in the UK — unlike, say, in the US. (Reported at Third Sector: Fundraising in the UK is ‘not very…

  • Advertising industry is starting to get it?

    From the New York Times — the front page, no less: In Shift, Ads Try to Entice Over-55 Set: After 40 years of catering to younger consumers, advertisers and media executives are coming to a different realization: older people aren’t so bad, after all. Advertisers are being driven in this direction by two factors: The…

  • The most deadly error in fundraising

    The most deadly (and common) error in fundraising: Assuming your donors don’t like to hear from you — and that too much contact (whatever that means) will drive away donors, causing your donor file to erode and eventually collapse. There’s no evidence that it’s true. In fact, the evidence shows us that decreasing donor contact…

  • Create good experiences for your donors

    According to the Customer Experience Matters blog, customer experience matters. Okay, that makes it sound about as un-newsworthy as possible. But really, this is interesting stuff at New Report: The Customer Experience-Loyalty Connection. The report looked at a number of customer experience factors in 12 industries, from airlines to wireless carriers, and found that better…

  • Are address labels going to kill you?

    To hear some people talk about it (including some recent ill-considered survey research), you might think raising funds by means of premiums is just about the dumbest, most self-destructive thing you could do. Most people who have actually done it will beg to differ, as in this post from the Integrated Direct Marketing blog: How…

  • The book that sent me into orbit

    There’s a great question for this month’s Nonprofit Blog Carnival: What Book Has Changed Your (Professional) Life? Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace by Gordon MacKenzie This book changed my professional life. It’s the only “business” book I ever recommend to people. Don’t get me wrong — there are…

  • Bad advice for fundraisers

    There’s a fun post at the MarketingProfs Daily Fix Blog: What’s the Worst Marketing Advice You Ever Received? Some of the bad marketing advice: “If you build it, they will come.” “If we make a brochure, we’ll increase sales.” “Just have the intern do it.” “A/B testing can wait.” Bad advice is a plentiful commodity.…

  • How to make sure bloggers don’t pay attention to you

    The Damn, I Wish I Thought of That! blog asked an interesting question: Q. How do we STOP a blogger from writing about us? The answer: Send them a canned pitch from your PR firm. These pitches are instant turn-offs to bloggers. We get them every day. And we never write about these companies again.…

  • Your competition: more than a trillion ads

    This is fascinating in a sickening sort of way. Adrants reports 1.1 Trillion Display Ads Delivered in Q1 2011. That’s 1,100,000,000,000 online ads in the US alone. In one quarter. January, February, and March of this year. It’s more than twice as many as the same period in 2010. Your personal share of these ads…