Your competition: more than a trillion ads

This is fascinating in a sickening sort of way. Adrants reports 1.1 Trillion Display Ads Delivered in Q1 2011.

That’s 1,100,000,000,000 online ads in the US alone. In one quarter. January, February, and March of this year. It’s more than twice as many as the same period in 2010.

Your personal share of these ads was 5,263. (That’s 1.1 trillion divided by the 209 million Americans who use the Internet.) In a year, that’s more than 21,000. Of course, at the rate it’s accelerating, you’re going to see a heck of a lot more than that by the end of the year.

Point is, we live in an extraordinarily noisy environment. Advertisers are clamoring for our attention everywhere, all the time.

That’s what we’re up against. It’s the noise our donors live in every day. This is one reason fundraising is hard.


Comments

2 responses to “Your competition: more than a trillion ads”

  1. Dear Jeff,
    Thanks for talking about all of the ways ads are trying to get our attention. I want to let people know there’s a way to fight back against these ads.
    Dear Donors, Fundraisers, and any other reader of this blog:
    To get out from under these advertising messages online, I have two words for you.
    Adblock Plus.
    It goes with Firefox. Download it, add it on. It will make your online experience MUCH more pleasant. Blocks most ads.
    To get out from under advertising messages offline, well, I can’t take away all of the bus ads and billboards that you have to see, but if you’d like to NOT be subjected to those magazines at the supermarket, you know the ones, the ones that tell you 40 ways to please your lover or “hard abs by summer” or other things calculated to make you insecure, then try shopping at your local coop. The magazines are a LOT more interesting!
    Peace,
    Mazarine

  2. Dear Jeff,
    Thanks for talking about all of the ways ads are trying to get our attention. I want to let people know there’s a way to fight back against these ads.
    Dear Donors, Fundraisers, and any other reader of this blog:
    To get out from under these advertising messages online, I have two words for you.
    Adblock Plus.
    It goes with Firefox. Download it, add it on. It will make your online experience MUCH more pleasant. Blocks most ads.
    To get out from under advertising messages offline, well, I can’t take away all of the bus ads and billboards that you have to see, but if you’d like to NOT be subjected to those magazines at the supermarket, you know the ones, the ones that tell you 40 ways to please your lover or “hard abs by summer” or other things calculated to make you insecure, then try shopping at your local coop. The magazines are a LOT more interesting!
    Peace,
    Mazarine

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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