Month: June 2011

  • What’s not true about social media and fundraising

    Here are some good warnings about social media from Frogloop: Five Social Media Myths You Need to Know. The myths: A Facebook page can replace your website. Social Media is a great fundraising tool. Build an app. Social Media is a free way to build your brand and list. Social Media should be its own…

  • Why donors go away

    The new Passionate Giving blog has been running a series of posts called “10 reasons most major donor programs suck.” You should check out all ten reasons, but especially #9: We Don’t Tell Donors How They Made a Difference: Most non-profits do a great job of identifying problems and ASKING. Some are even pretty good…

  • Don’t misuse Giving USA figures

    Giving is up! The recession over! Party like it’s 2006! Giving is still in the doldrums. There’s no light at the end of tunnel. That sums up the reactions to the new Giving USA 2011 report (download the executive summary or buy the full report). You can take this data either way — or better…

  • Learn fundraising from your kids

    Great post from Direct Creative Blog: 3 tricks kids can teach you about getting people to say “yes” to almost anything. Yep, kids have it figured out: If you want something from someone, ask for it. If you want someone to do something, give a reason why they should act. If you want something now,…

  • Why fundraising shouldn’t be edgy

    I hope Otis Maxwell is right as he proclaims The end of “edgy”: One of the side benefits of tough economic times is that fewer clients are asking for “edgy” work. Edgy we’ll define as “different for the sake of different”…. It’s a special request of marketing managers who want to be able to show…

  • What kinds of photos of hunger work in fundraising?

    Yesterday we looked at the use of images in fundraising. Today I’d like to zero in on one area where the use of images causes a lot of controversy and gnashing of teeth: International relief and development organizations. The right image can unlock the compassion of donors in amazing ways. But it’s so tough to…

  • Images that work in fundraising

    Do negative images work in fundraising? There really isn’t a meaningful answer to that question, because it’s not a meaningful question by itself. It’s a lot like asking “Do colors work in fundraising?” The Cause Marketing blog raised the issue at Don’t Use Exploitive Images in Charitable Appeals, Real World Results Suggest. The post is…

  • Be the donor

    We’d probably be a lot smarter at fundraising if we knew what it felt like to be our donors. The Influential Marketing Blog looks at this issue for marketers at How To Stand In Your Customer’s Shoes (Without A Focus Group): Find your products or services online. Read and respond to reviews. Read your marketing…

  • Don’t commit these fundraising sins

    Here’s a helpful post from the Beautiful World blog: The seven deadly sins of fundraising appeals — and how to avoid them. Here are the seven sins: Beating around the bush (Make sure you clearly ask!) Confusing the issue (Only try to accomplish one thing at a time.) Asking for the wrong amount (Know specifically…