Be the donor

We’d probably be a lot smarter at fundraising if we knew what it felt like to be our donors.

The Influential Marketing Blog looks at this issue for marketers at How To Stand In Your Customer’s Shoes (Without A Focus Group):


  • Find your products or services online.
  • Read and respond to reviews.
  • Read your marketing materials out loud.
  • Follow your call to action.
  • Ask your average customers.

These are good ways to encounter your presence in context. You might be surprised how difficult or confusing or strange you’re making it for donors.

While you’re at it, give a gift. At least try to give. You may gain a new level of respect and awe for the donors who stick with you and keep giving, despite the barriers you’re putting up.


Comments

2 responses to “Be the donor”

  1. I ‘road-tested’ the online donor experience for a charity recently. Said charity, which shall remain anonymous; processed my donation on 8th June (according to my bank). I have yet to receive a receipt.

  2. I ‘road-tested’ the online donor experience for a charity recently. Said charity, which shall remain anonymous; processed my donation on 8th June (according to my bank). I have yet to receive a receipt.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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