Don’t commit these fundraising sins

Here’s a helpful post from the Beautiful World blog: The seven deadly sins of fundraising appeals — and how to avoid them. Here are the seven sins:


  1. Beating around the bush (Make sure you clearly ask!)
  2. Confusing the issue (Only try to accomplish one thing at a time.)
  3. Asking for the wrong amount (Know specifically who you’re asking and ask them amounts they’re likely to give.)
  4. Style over substance (Being plain, clear, and literal always out-fundraises being clever, fancy, and conceptual.)
  5. Making false economies (Cheap is good; too cheap can hurt.)
  6. Poor attention to detail (Especially anything related to postal regulations.)
  7. Failing to test and learn (Testing is the only way to really know what works.)

Check it out.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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