Podcast: Fundraisers beware of survey research

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For the fifth installment of our State of Fundraising series, we take a look at survey research and how fundraisers can get value from it — without being led dangerously astray. Surveys seem (and often claim) to report the truth. In reality, they reveal something else that’s often far from truth.

To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.

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2 responses to “Podcast: Fundraisers beware of survey research”

  1. Killing me softly Mr. Brooks. When any information is misused, disaster strikes. If used wisely in tangent with other sources of info survey research can be helpful.
    But I agree, one should never roll out based on survey results alone.

  2. Killing me softly Mr. Brooks. When any information is misused, disaster strikes. If used wisely in tangent with other sources of info survey research can be helpful.
    But I agree, one should never roll out based on survey results alone.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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