Branding, Fundraising Living in Harmony

Frs

Here’s my column in this month’s FundRaising Success magazine, Branding, Fundraising Living in Harmony.

Teaser: “If the donors don’t get the brand, doesn’t that mean the brand experts didn’t get the donors? Which came first, the donor chicken or the brand egg?”


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4 responses to “Branding, Fundraising Living in Harmony”

  1. Don’t hold back Jeff.

  2. Don’t hold back Jeff.

  3. Excellent article. I have often experienced the brand team set a new target audience and most certainly below 55!!!

  4. Excellent article. I have often experienced the brand team set a new target audience and most certainly below 55!!!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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